JAX District · Diriyah · 20–23 May 2025
A residential-style stand for Jotun at Riyadh's design fair: textured feature walls, Najdi-inspired screens, colour-swatch displays and furnished vignettes built to show the paint finishes at full scale.
Paint is judged by the eye at close range, so the stand was built as a series of rooms rather than a booth: arched openings, patterned screens and plastered walls in Jotun's finishes, with seating and rugs that let designers experience the colours in a real setting.