Durrat Al Riyadh (2023) and Misk City (2025) · Riyadh · Dec 2023 and Jan 2025
Two editions of Misk's entrepreneurship event: a full guest journey in 2023 and a reception that changed with every day of the 2025 edition.
In December 2023 the event ran in a ballroom at Durrat Al Riyadh, where our production took guests from an entrance tunnel and registration through a booth avenue to the Elevate Studio and the main stage. For the 2025 edition at Misk City we built the reception wall with cove lighting, then rebranded the wall three times and the desk four times across the six event days. A P1.9 LED cube screen completed the setup.