Riyadh Front and Malham · Riyadh · LEAP 2022 to 2026 · Up to 50 × 25 m (1,250 m²)
Mobily's stand at LEAP, the Kingdom's largest technology event, for five consecutive editions, each a new stand built at a scale of up to 1,250 m².
Each year the brief changed with Mobily's message, from Mobily Business in 2022 and 2023 to the full Mobily brand from 2024. The stands combined large LED features, product zones for 5G, IoT, gaming and smart living, meeting rooms and hospitality and were built to carry four days of heavy visitor traffic.